Balkrishna Industries Ltd. (BKT), a global leader in off-highway tyres, has been named the title sponsor for the upcoming Australia–India men’s One Day International (ODI) and Twenty20 International (T20I) series.
The agreement marks a major collaboration between BKT and Cricket Australia (CA), further strengthening the company’s growing influence in international cricket marketing.
Under the partnership, the limited-overs fixtures will be known as the BKT Tyres Men’s ODI Series and the BKT Tyres Men’s T20 International Series. The two teams will face off in eight matches, three ODIs and five T20Is, across premier Australian venues. The ODI series begins in Perth on October 19, followed by games in Adelaide and Sydney, while the T20I series starts on October 29 in Canberra and continues through Melbourne, Hobart, Gold Coast, and Brisbane.
Todd Greenberg, CA CEO, welcomed the association and said, “We’re delighted to welcome BKT Tyres as the Naming Rights Partner for these marquee series. Their passion for cricket and dedication to creating immersive fan experiences align perfectly with our vision for the sport. We’re expecting huge crowds across Australia for the eight matches in the ODI and T20 series, and it’s great to have a partner who shares our excitement about this series and for the game itself.”
Rajiv Poddar, BKT Joint Managing Director, added, “This partnership with Cricket Australia marks a strategic milestone in strengthening BKT’s global footprint and deepening our connection with key markets where cricket is more than a sport — it’s a shared passion. As an Indian-origin company with a strong international presence, we see this collaboration as an opportunity to build brand equity, create meaningful engagement with fans across both India and Australia, and celebrate the values of performance, resilience, and teamwork. Australia has been a key market for us for over a decade, and we are excited to elevate our journey in line with our ‘Growing Together’ philosophy.”
BKT’s partnership with Cricket Australia adds to a robust portfolio of global sports investments, including associations with the Big Bash League (BBL), multiple Indian Premier League (IPL) franchises, and several international cricket boards.
The Australia–India rivalry remains one of the sport’s most anticipated bilateral contests, attracting immense audiences both on-ground and across broadcast platforms. With BKT as title sponsor, the upcoming series promises a compelling blend of world-class competition and innovative brand engagement.
