FC Basel 1893, a cornerstone of Swiss footballing heritage, have announced a significant three-year partnership with Bitpanda, a leading European cryptocurrency exchange platform.
The agreement, set to commence at the start of the 2025-26 season, will see Bitpanda become the club’s new main sponsor and, notably, the primary shirt sponsor for the first team.
This strategic alliance marks a pivotal moment for both organisations. The prominent display of the Bitpanda logo on the iconic FC Basel jersey will serve as a powerful visual representation of this collaboration. Beyond the coveted shirt sponsorship, Bitpanda’s brand will enjoy extensive visibility throughout FC Basel’s renowned home stadium, St. Jakobs-Park, ensuring significant exposure to the club’s passionate fanbase and visiting spectators.
The partnership extends beyond traditional sponsorship boundaries, with a strong emphasis on developing innovative digital fan experiences and engaging content formats. Leveraging Bitpanda’s expertise in the dynamic digital asset landscape, the collaboration aims to forge deeper connections with FC Basel supporters through novel and exciting avenues. Furthermore, Bitpanda’s extensive community will benefit from exclusive opportunities, including ticket giveaways and unique meet-and-greets with FC Basel players, fostering a stronger bond between the two organisations and their respective audiences.
Eric Demuth, Co-Founder and CEO of Bitpanda, expressed his enthusiasm for the partnership and said, “As a big sports fan, I know how much passion, identity, and heart go into a club like FC Basel. For me, it’s always special to be able to work with people and institutions that honour their roots, live true values, and have built a strong community over generations. This down-to-earth approach and unwavering desire for further development perfectly match our own standards at Bitpanda. That’s why we’re delighted to support FC Basel as our main sponsor and to write new chapters in this great tradition together.”
Echoing this sentiment, Chairman of the Board of Directors David Degen added, “We are proud and delighted to welcome Bitpanda as our new main sponsor to the FCB family. Both companies represent a spirit of innovation and the ambition to break new ground. With Bitpanda, we are gaining a strong, international partner that not only shares our values and, like us, is rooted in the heart of Europe. We are also gaining a partner through which our fans can connect with the club in new ways.”
A shared commitment to core values such as innovation, the pursuit of excellence, sustainable growth, a deep respect for their origins, and the importance of cultivating strong, engaged communities forms a robust foundation for this mutually beneficial partnership between FC Basel 1893 and Bitpanda.
For Bitpanda, this main sponsorship signifies a significant advancement in its broader sports partnership strategy and underscores its commitment to the Swiss market. The Vienna-based company already boasts an impressive portfolio of high-profile sports sponsorships, including collaborations with football powerhouses Paris Saint-Germain, FC Bayern Munich, and AC Milan, as well as partnerships with tennis luminaries Stan Wawrinka, Alexander Zverev, and Dominic Thiem, and an official partnership with the ATP Tour. The agreement with FC Basel marks Bitpanda’s inaugural venture as the primary shirt sponsor of a football club.
The collaboration between Bitpanda and FC Basel 1893 is poised to bridge the worlds of digital finance and football, promising an exciting era of enhanced engagement and innovation for fans and users alike, commencing with the 2025/26 season.