Bitget, a top cryptocurrency exchange and Web3 company, has announced a significant regional partnership with MotoGP, the pinnacle of motorcycle road racing.
This collaboration will span four marquee Grand Prix events in the 2025 season, aiming to bridge the high-octane world of motorsport with sophisticated crypto trading, with a strategic focus on expanding Bitget’s reach across Europe and Southeast Asia.
The partnership officially launched at the Italian Grand Prix at the iconic Mugello Circuit, marking the first of four major events where Bitget will be a regional partner. Following Italy, Bitget will have a prominent presence at the German, Spanish (Barcelona), and Indonesian Grand Prix races.
This initiative highlights Bitget’s commitment to integrating cryptocurrency into mainstream global culture by aligning with a sport that embodies speed, precision, and strategic execution.
Speaking on the occasion, Gracy Chen, CEO at Bitget, said, “Racing is a sport of milliseconds; crypto is a market of micro-decisions. This partnership is our way of showing the world that success — on the track or on the charts — comes down to smart moves and fearless execution. We’re excited to join MotoGP in putting power, precision, and potential into the hands of every user and every fan.”
Dan Rossomondo, MotoGP CCO, added, “MotoGP is built on precision, innovation, and high-speed decisions — values that align naturally with Bitget.”
A key element of this partnership will be the “Make It Count” campaign, fronted by three-time MotoGP™ World Champion Jorge Lorenzo. Renowned for his relentless pursuit of perfection and strategic brilliance on the track, Lorenzo will serve as a fitting ambassador for Bitget, highlighting the shared values of discipline, foresight, and decisive action crucial in both professional racing and cryptocurrency trading.
“I’ve always believed that you win races not just on instinct — but by making every lap, every line, every second count. It’s the same mindset Bitget brings to trading, and I’m proud to be part of this story. The worlds of MotoGP and crypto aren’t as different as they seem — they both reward those who stay sharp and think fast.” said Jorge Lorenzo.
The collaboration will feature extensive trackside activations, exclusive VIP experiences for Bitget users and partners, and a series of cross-platform digital initiatives designed to engage a diverse global audience. At the Italian Grand Prix in Mugello, key opinion leaders and media representatives were granted behind-the-scenes access to the paddock and opportunities for direct interaction with riders, all within a uniquely branded Bitget experience.
This partnership further solidifies Bitget’s ongoing strategy of high-profile sports sponsorships, following successful collaborations with global icons such as Lionel Messi and leading sports entities like Juventus and LALIGA. With over 120 million users across more than 150 countries and a daily trading volume exceeding $20 billion, Bitget continues to demonstrate its leadership in driving crypto adoption by connecting with passionate communities worldwide.
MotoGP, with its rich history dating back to 1949, is the premier class of motorcycle road racing. Featuring the world’s fastest prototype motorcycles and elite riders competing on iconic tracks globally, MotoGP delivers the most exciting and technologically advanced motorsport spectacle on Earth. The premier motorcycle racing series continues to expand its global reach, recently announcing Pirelli as the sole tyre supplier from 2027, Würth Group as the official tool supplier, Two Circles as a leading sports marketing and fan growth agency, a landmark U.S. broadcasting alliance with FOX Sports, and a new home for fans in India on FanCode.
