The cryptocurrency exchange and Web3 innovator, Bitget, has unveiled a new campaign teaming up with FC Barcelona‘s winger Raphinha.
The newly released global campaign draws a comparison between the swift decision-making in football and the tools available on Bitget’s platform, which include Copy Trading, Launchpool, and Pre-market.
In a series of video commercials, Raphinha displays how a slick performance on the field parallels clever crypto moves off the field.
One of the campaign’s focal points is to educate and engage. In addition, Bitget is also releasing interactive elements, including trading tasks and educational content, where participants can secure LALIGA prizes such as match tickets and official merchandise.
“In football, split-second decisions make the difference between a goal and a miss,” said Jorge de la Vega, LALIGA Executive Director.
“Partnering with Bitget reflects our shared focus on innovation, performance, and strategy—whether on the field or in the markets.
“Raphinha, who recently celebrated a milestone of 50 goal contributions this season with Barcelona, added: “Football and trading both demand quick thinking and the right tools. Bitget’s platform helps traders stay ahead, just like we do on the pitch.”
“What excites me most about this partnership isn’t just the shared spotlight between crypto and football; it’s how fundamentally alike these worlds are,” said Gracy Chen, CEO at Bitget.
“When Raphinha receives the ball, he’s processing positioning, momentum, and opportunity in real-time, much like a skilled trader reading market movements.”
She continued, “We’ve built tools that give users that same edge: Copy Trading lets you learn from the pros, Launchpool brings effortless passive income, and Pre-market offers early winning opportunities. This campaign celebrates that strategic mindset whether you’re trading on our platform or watching Raphinha light up the Camp Nou.”
Bitget has rich experience in sports partnerships, as the entity partnered with Juventus FC and Lionel Messi in the football space in the past.