Bisleri International, India’s leading packaged drinking water brand, has announced a pact with the Professional Golf Tour of India (PGTI) to become the official hydration partner for the tour.
This collaboration underscores Bisleri’s commitment to promoting a healthy and active lifestyle while providing essential hydration to India’s golfing professionals.
The partnership will encompass 15 tournaments across the country, showcasing India’s most promising golfing talent on some of the nation’s premier golf courses. As the official hydration partner, Bisleri will provide an abundant supply of water to golfers, caddies, and tournament staff, ensuring optimal performance and well-being in the challenging golfing environment.
Tushar Malhotra, Director of Sales & Marketing, Bisleri International, expressed his enthusiasm for the partnership, stating, “Bisleri has been championing the cause of hydration through a robust sports marketing program and has built a strong emotional connect with the consumers. I am thrilled to partner with Professional Golf Tour of India and associate with Golf, which is a unique sport that challenges both physical and mental endurance.”
Uttam Singh Mundy, CEO, Professional Golf Tour of India, welcomed the partnership, saying, “We anticipate a highly competitive second half of the PGTI season. Our efforts have been focused on delivering maximum playing opportunities and we are confident that the professionals will enjoy the experience. We extend our gratitude to all the brands that have partnered with us this season, providing vital support to the growth of golf in India. We look forward to a long and mutually beneficial collaboration. Wishing all the players the best of luck as we enter the exciting second half of the season.”
Beyond providing essential hydration, the partnership will offer Bisleri extensive brand visibility through on-course activations, merchandise, and digital platforms. This collaboration marks a significant milestone for both brands as they work together to promote a healthy and active lifestyle.
Bisleri International is India’s leading packaged drinking water brand, synonymous with purity and refreshment. With a strong market presence and a commitment to quality, Bisleri has been a trusted household name for decades. The brand boasts a robust sports marketing portfolio, partnering with various sports leagues and events to promote hydration and wellness.
The Professional Golf Tour of India (PGTI) is India’s premier professional golf tour, dedicated to nurturing and promoting the talent of Indian golfers. Established in 2006, the PGTI has played a pivotal role in elevating the standard of golf in the country.