The English football club, Birmingham City FC have announced a new partnership with Coca-Cola Europacific Partners Great Britain Limited (CCEP).
As part of the deal, the brand has been named as the club’s official soft drinks supplier. Supporters will be able to enjoy a wider selection of beverages from Coca-Cola’s renowned portfolio at St. Andrew’s Knighthead Park, giving them more options and improving their matchday experience throughout the stadium.
Fans will be able to select from some of the world’s most iconic beverage brands, such as Coca-Cola Original Taste, Coca-Cola Zero Sugar, Sprite, and Fanta, ensuring that there is something for everyone on each visit.
The collaboration brings together two globally recognised brands who share a desire to create unforgettable experiences. Birmingham City and Coca-Cola Europacific Partners Great Britain Limited are both dedicated to putting supporters first in everything they do, combining the excitement of live football with some of the world’s most popular refreshments.
Aside from expanding the beverage offering, the partnership will look into ways to engage fans throughout the season, creating memorable moments and exclusive activations that go beyond the 90-minute game.
The club is pleased to welcome Coca-Cola Europacific Partners Great Britain Limited as the latest internationally recognised brand to join its growing list of commercial and strategic partners. This collaboration also reflects the Club’s ongoing desire to collaborate with industry-leading organisations that share its vision of excellence and providing exceptional experiences for supporters.
Jeremy Dale, Chief Executive Officer at Birmingham City Football Club, said, “So much of what we do is focused on improving the experience for our supporters, and this partnership with Coca-Cola Europacific Partners Great Britain Limited is another important step forward. Our fans will benefit from a wider choice of refreshments across the stadium, while being able to look forward to new activations, experiences and surprises throughout the season. We want every visit to St. Andrew’s Knighthead Park to be memorable from the moment you arrive until long after the final whistle. We know in Coca-Cola Europacific Partners Great Britain Limited we have a partner who shares the same mission and will enhance the matchday experience of all our supporters. A match day at Blues just got even better.”
Thomas Moczulski, New Business Manager at Coca-Cola Europacific Partners Great Britain Limited, said, “We’re excited to work alongside Birmingham City Football Club and provide supporters with an array of drinks from our Coca-Cola portfolio. We look forward to refreshing fans throughout next season. Partnering with Birmingham City Football Club gives us the chance to enhance our profile, support local communities and align with the long-term vision for the future Sports Quarter and wider regeneration project.”
The alliance is part of the club’s ongoing investment in improving the matchday experience for all supporters, combining world-class brands with engaging fan experiences that add to the enjoyment of each home game.
