The English football club, Birmingham City FC have signed a new multi-year agreement with the American athletic apparel corporation, Nike.
Under the terms of the collaboration, Nike will continue to remain the club’s official sportswear sponsor, as well as the exclusive provider of items for wear and usage during team activities. The Nike design team will now create unique jerseys that draw on insights and inspiration from the club’s rich heritage.
Furthermore, the renowned Nike Swoosh will continue to appear on men’s, women’s, and academy kits, as well as coaching staff uniforms.
The Nike design team has also already begun work on the club’s 150th Anniversary collection, which includes unique designs for its playing apparel, training gear, and leisurewear. With such developments, fans will now have access to a wider choice of Nike merchandise for purchase.
Birmingham City, Chief Executive Officer, Garry Cook, said, “We are delighted to have finalised this contract and look forward to developing our relationship with one of the world’s most iconic brands. As a Club, we are constantly striving to provide our players and our supporters with the very best in class. Nike delivers this. Next year sees our 150th anniversary and I am confident that our fans will be proud of the unique commemorative designs the Nike team have created which are befitting of this landmark.
“The link-up with Nike reiterates our desire to forge mutually beneficial strategic alliances with world-leading brands and organisations. We are thrilled to have Nike by our side as we embark on a journey that is going to make Birmingham City one of the most exciting stories in football in the coming years.”
The club is currently second in the EFL League One with 13 points from five games, courtesy of four wins. The unit will next take on Rotherham United FC tomorrow, i.e., September 21 at 7:30 PM.