Birla Tyres, the official tyre partner of the DP World Asia Cup 2025, has launched a new campaign film under the banner “Rolling with Champions”.
The film positions cricket as more than just a sport; it’s a force that unites millions. With the message “where strength meets passion”, the campaign draws a direct line between the resilience of Asia’s top cricketers and the endurance of Birla’s performance-driven tyres.
Speaking on the association, Mr. Somesh Satnalika, Business Head, Birla Tyres, said, “Cricket is more than a sport – it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the spirit of champions—on the pitch and on every road.”
By associating with one of cricket’s most prestigious tournaments, Birla Tyres aims to deepen its connection with fans across South Asia and beyond. The campaign underscores shared values, strength under pressure, resilience in challenges, and trust built over time, qualities that define both champions on the field and Birla’s legacy on the road.
A household name in India’s tyre industry, Birla Tyres has long been recognized for durability, reliability, and its wide range across commercial and off-road segments. Now, with new promoters and fresh investment, the company is entering a revival phase, signaling reinvention and renewed ambition.
The DP World Asia Cup, a marquee tournament bringing together the continent’s cricketing powerhouses, offers Birla Tyres unmatched visibility and fan engagement opportunities. By tapping into cricket’s unmatched reach, the brand is looking to inspire pride and performance at scale.
Meanwhile, the on-field drama continues tonight with Bangladesh facing Hong Kong in the third match of the tournament at 8:00 PM IST.
