As the IPL 2026 enthusiasm spreads across the country, Birla Opus Paints launches an engaging, high-impact campaign that reflects the brand’s dedication to tapping into India’s passion for the game and creating unforgettable events on a large scale during the cricket season.
Building on last year’s momentum, Birla Opus Paints continues to strengthen its relationship with cricket fans throughout the country via compelling narrative, trustworthy voices, and famous cricket figures that exemplify belief and optimism.
In a first-of-its-kind concept, three films in four languages are anchored around ten cricketers whose popularity spans the whole country, assuring greater cultural significance and better regional connections. Each film incorporates product performance narratives into relatable tournament rituals such as net practice, photoshoot, and travel, bringing to life Birla Opus Paints’ key innovations: a 16-year warranty on exterior emulsion paints, scratch-resistant wood paints, and 99+ stain protection for interior paints.
Birla Opus Paints has increased the campaign’s scale and appeal by bringing together 10 prominent IPL cricketers for the films, including Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan, and Nehal Wadhera. Their genuine belief and unforced companionship lend authenticity and relatability to the narrative.
The films follow a continuous storyline, beginning with mistrust over product promises and ending with cricketers’ humorous assertion of “Main Bhi…” to reinforce trust via communal confidence. Across teams and rivalries, they join together with a same gesture: hands raised in unison. Not only agreeing, but validating the shift!
Inderpreet Singh, Head – Marketing, Birla Opus Paints, said, “IPL is one of India’s biggest cultural unifier, fueled by deep cricket fandom across regions and languages. This year, we set out to reflect that passion on a scale, through a multi-language storytelling approach that brings our best-in-class features to life in a contextually relevant manner. Our partnership with agency partners helped us collaborate with top cricketing talent and create a compelling story that truly represents the spirit and aspirations of a new India in sync with our ethos of ‘Naye Zamane Ka Naya Paint’.”
Sachin Kamble, Chief Creative Officer, Leo South Asia, said, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
Birla Opus Paints is strengthening its position as a forward-thinking, innovation-driven brand that connects well with modern India’s changing requirements and mindsets. The advertising will be expanded during the IPL 2026.
