Chelsea Football Club have announced an extension of their partnership with BingX, with the digital asset trading platform continuing as a principal partner for the 2026-27 season.
The renewal strengthens a relationship that has steadily expanded since BingX first joined the club’s commercial portfolio, highlighting the growing convergence between global sport and technology-led financial platforms seeking international brand visibility and deeper fan engagement.
Under the extended agreement, BingX has retained prominent branding across Chelsea’s training kit and pre-match apparel, securing one of the most valuable commercial inventory positions outside front-of-shirt sponsorship rights. Training kit partnerships have evolved into premium commercial assets, offering brands consistent exposure across broadcast coverage, digital content and club-owned media channels throughout the season.
The collaboration continues to be built around the “Trained on Greatness” platform, a campaign concept linking elite athletic preparation with the discipline and analytical mindset associated with data-driven trading. The positioning aligns both organisations around shared values of performance optimisation, innovation and continuous improvement.
John Rogers, Chelsea FC’s Head of Partnerships, said, “We are proud to extend our partnership with BingX, and continue the strong work delivered with our Principal Partner and training kit partner already. From day one, they have shared our vision of embracing innovation while putting fans and their community at the heart of everything we do together. This extension reflects the strength of our relationship and our belief in the potential of the digital world to enhance the experiences of our global fanbase.”
Pablo Monti, spokesperson at BingX, added, “Renewing our partnership with Chelsea FC reflects BingX’s commitment to doubling down on world-class sports partnerships. The strengthened Trained on Greatness platform captures the discipline, preparation and ambition that define elite performance both on and off the pitch. These principles guide both world-class sports and our global trading community, and we look forward to continuing to innovate and deliver meaningful experiences for fans worldwide as we enter this next phase together.”
Chelsea’s global reach continues to make the club an attractive commercial platform for technology brands seeking scale and credibility across international markets. The partnership also reflects a wider trend of crypto and fintech companies pursuing deeper integration within sports properties to strengthen brand trust and long-term audience engagement.
On the pitch, Chelsea remain in contention for European qualification as the 2025-26 season enters its decisive phase. The club currently sit sixth in the Premier League table with five matches remaining, leaving them within reach of UEFA Champions League qualification depending on results across the closing weeks of the campaign.
Chelsea are also preparing for a high-profile FA Cup semi-final clash against Leeds United at Wembley, keeping silverware ambitions alive as the season approaches its conclusion.
With crucial league fixtures still ahead and a domestic cup final within reach, the closing weeks of the season present Chelsea with an opportunity to translate commercial momentum into competitive success on the pitch.
