Bingo has launched a new campaign- Match Start, Bingo! Start that resonates with love shown to snacks by fans during live games.
Snacks are an integral part of games as fans like to munch while watching their favourite teams. The need of fans and exposure provided big tournaments is the ideal commercial recipe for food brands.
The campaign depicts the journey of a passionate cricket fan that is glued to television sets with snacks whenever an IPL game begins. The commercial film beautifully captures the relationship between fan, Bingo, and cricket.
Bingo is focused on bringing more fun to the customers by providing a new experience with their favorite snack. Since IPL 2020 is virtual, Bingo makes sure to remind the audience of the lip-smacking experience they can enjoy within the safe confines of their homes.
The Match Start, Bingo! Start campaign will be broadcasted across television and digital media.