S.S. Lazio, the Italian football club and Binance have inked a collaboration, with the latter becoming the club’s new main jersey sponsor. Lazio is currently placed sixth in the Serie A table with 11 points, the club also finished sixth in the previous edition of the competition with 68 points.
The announcement was made on the club website and it stated, “SS Lazio SpA is pleased to announce a partnership agreement with Binance, which becomes the Club’s new Main Jersey Sponsor.
Binance is a leading blockchain ecosystem and cryptocurrency infrastructure provider, with millions of users worldwide.”
The deal was finalised for two years with an option of extending for the third year, according to the announcement. The deal is worth up to €30 million ($35 million).
“The partnership between Binance and Lazio as Main Jersey Sponsor has a duration of two years with an option for a third year, for a total value in the three-year period, between fixed and variable, of over 30 million euros. The Binance brand will debut on the Lazio shirt and in all communication activities starting with the next home match between Lazio and Inter.
“Not only this, BUT the LAZIO token is also now available on Binance Launchpad with 40 million on sale for a total of $4 million. Access will be available in due course via spot trading, bank card purchases and peer-to-peer trading,” the statement added.
The leading cryptocurrency exchange has also initiated tokens of the Italian club, AC Milan, in partnership with Chiliz, the platform is well-known for creating fan tokens. In its next step, Binance has penned an association with Lazio as the launch partner.
Fan tokens have managed to strike an engagement between clubs and their fans, along with an opportunity to access VIP experiences, vote on club decisions and rewards.