Big FM partners with Rajasthan Royals

Big FM, one of India’s largest radio network, has secured a partnership with Rajasthan Royals (RR), becoming their official partner for IPL 2020. As per the agreement, Big FM will run campaigns on its platform daily and RR cricketers will be a part of it.

Due to the outbreak of Covid-19, radio networks will play instrumental role in providing regular feed and updates. It will act as a tool for lifting the spirits of the people and engage fans, especially who have limited access to digital media and TV.

SportsMint has learnt from its sources that, Big FM will promote the campaign ‘Be Royal with the Royals’. There will be a daily show ‘The Royal Hour’ on the radio station, which will certainly feature RR players sharing their experience and views. In addition, they’re planning to start a brand new show ‘A Royal Experience’ that will keep them updated with the latest news of the Rajasthan Royals.

The brand is also planning to introduce two new features ‘The Royal Podcast’ and The ‘Royal Playlist.’ Moreover, they will start the first-ever virtual meet session, which will see the audiences interacting with their favourite Rajasthan Royal players, creating a wholesome ‘Royal Experience.’

This is surely going to keep the fans engaged, entertained and pumped up throughout the tournament. Fans are the base of any sports team or tournament. With IPL already moved out of India, it’s great to see how teams and organizers are finding different ways to keep the fans into the game and a part of the tournament.

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