Rajasthan Royals (RR) has announced partnership with online food and grocery store, BigBasket ahead of IPL 2020. BigBasket will be the official online grocery partner for RR and will be launching campaigns on the match days.
BigBasket is an Indian online grocery delivery service. The company primarily delivers grocery goods found in convenience stores, home essentials and food supplies to its customers. The tagline of BigBasket ‘Har Din Sasta’ aims to focus on affordability and quality which helps in attracting new customers. The association with RR enables them to draw market’s attention towards affordability aspect as their comfort zone.
BigBasket has taken a big leap in terms of Business Avenue in recent years and has a string vision for the future. With this association, their main focus will be creating a new and stronger customer base.
IPL is one of the most followed leagues across the country and it provides them a best platform to have a positive impact on the viewers.
The brand will create multiple campaigns on RR match-days through TVC and other digital platforms. They’ll also be featuring some of the RR players to help them reach out to the Indian audience and create a strong connect with the fans and the game.