Fantasty Sports platform, Faboom has announced Bhuvam Bam as their new Brand ambassador.
Bhuvan, one of the top Youtube stars in India, will now be the brand face of Faboom for IPL 2020. During this association, he will create content and promote the brand’s unique and innovative format to his existing followers and a wider audience.
Faboom is a fantasy sports platform launched in 2019. It runs two formats of fantasy sports called Rank Fantasy and Boost Fantasy where one does not need to choose a captain or a a vice-captain but rank or boost all 11 players to win.
It won the Best Product Innovation award, 2020 for its Rank Fantasy format from Federation of Indian Fantasy Sports (FIFS). India is termed as the home of online fantasy gaming with so many apps and companies entering the domain. With IPL round the corner, most of the brands would like to tap on the potential audience and sign up with various cricketers as brand faces.
Faboom’s collaboration with Bhuvan is not only unique but is also setting a pioneering trend. This is the first time a Digital celebrity is stepping into the online sports zone. Faboom aims to bring innovations in the fantasy industry with interesting formats and smart marketing.
The strategic partnership with Bhuvam Bam will surely see a lot of his followers and fans signing up on the app. Bhuvan already has 19mn subscribers on Youtube and 10mn followers on Instagram, which is far more than some of the cricketers and celebrities.