BharatPe has unveiled a new countrywide campaign, ‘Super Over’, starring the Indian cricket icon, Rohit Sharma, coinciding with the ICC Men’s T20 World Cup 2026.
The commercial draws parallels between the intensity of cricket and the importance of quick, dependable digital payments in everyday life.
As part of the promotion, BharatPe has developed a high-impact brand film that captures India’s profound emotional attachment to cricket while also highlighting how UPI has become a fundamental part of daily transactions. The film brings together scenes of match-day urgency with daily payment demands to highlight BharatPe UPI’s emphasis on safety, dependability, and continuous rewards.
‘Super Over’ is a month-long engagement project aimed at encouraging frequent use of BharatPe UPI among consumers and merchants. Those who utilise BharatPe UPI can win daily prizes such as match tickets, autographed memorabilia, and the chance to see a T20 World Cup match alongside Rohit Sharma. Furthermore, both customers and merchants will get Zillion Coins for every qualified transaction.
BharatPe UPI is backed by BharatPe Shield, a complete fraud prevention layer that improves payment security through strong coverage and dedicated support, allowing customers to transact with more confidence in an increasingly digital world.
Shilpi Kapoor, Head of Marketing, BharatPe, said, “Super Over reflects the aspirations of every Indian. They want speed, trust, consistency, the ability to perform under pressure, along with safety and assurance, both on and off the field. Just as fans expect Team India to perform in every match, they seek the same confidence in their UPI payments. With fast transactions supported by the safety net of BharatPe Shield and instant rewards, we are making everyday payments feel secure, reliable and rewarding.”
The ‘Super Over’ campaign will be implemented across digital platforms, social media, and on-ground touchpoints to engage consumers throughout India during the T20 World Cup season.
