As the country enjoys the biggest cricketing action after a 3-months gap, BharatPe is all set to launch its own Cricket team of Brand Ambassadors.
The BharatPe XI includes top Indian cricket team players – Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.
Throughout the IPL season, BharatPe XI cricketers will be seen on the ground representing their respective franchises and competing to be the best.
BharatPe also released BharatPe Premier League (BPL), wherein BharatPe’s merchant partners can predict winners, the man of the match, score runs, and win exclusive cricket merchandise, personally autographed by the BharatPe XI team. The top scorers of the BPL also stand a chance to meet their favourite cricket stars.
In addition, the brand is also set to launch a big campaign featuring cricketers and directed by a famous Bollywood Director when the IPL campaign is close to completion. The campaign is focused on redefining the fin-tech marketing landscape as the company will showcase its financial offerings particularly targeted at the merchant community in India.
In the past, Bollywood star Salman Khan was the face of BharatPe. Now, they come up with a different marketing strategy by signing up Indian cricketers as their brand ambassadors and rolling out their own team and league.
IPL is the best platform to market a product and through the connect of cricketers representing seven out of eight teams in IPL. The brand focuses on reaching out to a wider set of merchants and making them aware of BharatPe’s suite of financial products. Also, this is the best time to express themselves in the market and expand their presence.