Norwich City FC have announced a new principal partnership with BetWright, appointing the East Anglia based iGaming brand as the men’s first-team back-of-shorts sponsor for the remainder of the 2025–26 season.
The agreement sees BetWright’s logo feature on the back of the Canaries’ playing shorts with immediate effect. Beyond the kit presence, the partnership includes extensive branding rights such as pitchside LED exposure, in-stadium signage at Carrow Road, and collaborative digital campaigns designed to connect with supporters across multiple platforms.
Speaking on the occasion, Sam Jeffery, Norwich City’s Commercial Director, said, “We are delighted to welcome BetWright to our outstanding roster of partners. This is a significant deal for the club that sees BetWright join us as a principal partner. We are grateful for their support of Norwich City and the work they wish to do in our community, including the installation of defibrillators around the county as part of their BeatWright campaign.”
Yarry Troshchey, Chief Marketing Officer at BetWright, added, “Partnering with Norwich City is a big moment for us. Football is at the heart of everything we do – working with a club like Norwich City that has such incredible fans gives us the chance to create something special. This season we’re championing the club and the community, closer to the action and closer to the city’s pulse.”
The collaboration not only boosts BetWright’s profile but also reinforces Norwich City’s commercial strength as the club progresses through the 2025–26 campaign. With the launch of the BeatWright initiative, which will provide life-saving defibrillators across Norfolk, the partnership also aims to deliver a tangible community legacy.
