The online wagering and casino provider, Betsson has been selected as AC Milan‘s official regional sponsor in Latin America.
Betsson will receive exclusive access to use Rossoneri’s intellectual assets in Latin America as part of the agreement. The collaboration also contains a complete content calendar that will connect with Latin American fans directly. Betsson will also have unparalleled brand exposure on the outer LEDs of the AC Milan stadium.
Andrea Rossi, Commercial Director for South America at Betsson Group, said, “The exclusive partnership with AC Milan in LatAm strengthens our expansion drive in the region and allows us to broaden our content offering and collaborate with an innovation-oriented club.
“Our shared goal is to offer a more modern and engaging storytelling of sports, creating high-quality entertainment for the Rossoneri (AC Milan) fans in South America.”
Casper Stylsvig, AC Milan’s Chief Revenue Officer, stated, “Joining hands with Betsson helps us move closer to our local fanbase of over 75 million people.
“Latin America is a very special market for AC Milan and one where we truly feel the passion for the Rossoneri colours, so we could not be more excited to kick off this partnership.”
AC Milan have currently acquired the top spot on the Serie A league table with 86 points and are on a five-match winning streak.