Premier Padel, the world’s professional padel tour, has announced a new partnership with the global sports betting operator, Betsson.
This multi-year collaboration has solidified Betsson’s position as a global betting partner in the rapidly growing sport of padel.
As part of the partnership, Betsson will offer fans a comprehensive range of betting options for Premier Padel tournaments, including competitive odds, live betting, and in-depth analysis. The company will also contribute to the promotion of the sport through marketing initiatives and fan engagement activities.
Commenting on the partnership, Rob Mitchell, Commercial Director, Premier Padel, said, “We are delighted to welcome Betsson as our new official betting partner for the coming years. This is an exciting time for Premier Padel and we are continually looking at ways to grow the sport globally and make it more appealing and engaging for fans both on and off the court. Our new partnership with Betsson will bring a new audience to Premier Padel tournaments and fans will experience new player information and in-tournament insights.”
Ronni Hartvig, Chief Commercial Officer, Betsson Group, added, “We are probably the most dedicated betting company out there when it comes to padel. With our extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry. Not to mention that many of Betsson employees are devoted padel players. Now, we’re taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted of playing our part in the growth of the sport.”
Betsson, a leading global sports betting and gaming operator, has a strong history of sports sponsorships. The company is the main sponsor of the BNP Paribas Nordic Open and has partnerships with renowned football clubs like Torino FC, Inter Milan, and Boca Juniors.
Premier Padel has also recently partnered with Red Bull and Qatar Airways, further strengthening its global presence.
