Betsson Group, a leading global sports betting and gaming operator, has solidified its position in tennis through a new partnership with Nordea Open.
As the official betting partner, the sports betting giant will enjoy prominent branding at the tournament and offer a comprehensive range of betting options to fans.
Commenting on the partnership, Sara Bergh, Operations Manager at Nordea Open, said, “We are very proud to welcome Betsson as a new partner to the Nordea Open. Betsson joins a strong partner family, and through its commitment will further consolidate the event’s position and presence on the international tennis scene.”
Ronni Hartvig, Chief Commercial Officer of Betsson Group, added, “We are incredibly proud of our partnership with Nordea Open, which this year features world-class stars. Betsson has long been involved in tennis, both in Sweden and globally, but it is difficult to find a more fantastic environment than tennis in Båstad.”
Betsson’s involvement in tennis extends beyond this partnership. The company is the main sponsor of the BNP Paribas Nordic Open and has previously collaborated with tennis legend Jonas Björkman as an ambassador. The online gaming platform boasts a strong portfolio of sports sponsorships, including partnerships with Torino FC, Inter Milan, and Boca Juniors.
The tournament, renowned for its rich clay-court tradition, will be held in Båstad, Sweden, from July 15-21, 2024. With an estimated 40-50 million viewers across 90 countries, the classic clay tournament, previously called the Swedish Open, will host prominent players such as the king of clay, Rafael Nadal, world No. 1, Jannik Sinner and world No. 8, Casper Ruud.
