BetMGM has renewed and extended its strategic partnership with Detroit Red Wings.
The deal sees the online gaming joint venture between MGM Resorts International and GVC Holdings to continue benefitting from its presence at the Little Caesars Arena.
BetMGM currently has a big logo in the arena, in-venue signage, and fan promotions. It also had a big presence on the Red Wings’ digital platforms.
In addition to these arrangements, the District Detroit mobile app will feature BetMGM’s Stats Module, providing Red Wings fans with access to betting odds and statistics from next season.
Detroit Red Wings Senior Vice President of Corporate Partnerships Peter Kent was delighted with the extension of this partnership. He also insisted that they are looking forward to providing innovative and engaging experiences for the fans of Hockey town.
Matt Prevost, BetMGM chief marketing officer, said, “The Red Wings are an iconic part of Michigan, and the city of Detroit and have been a great partner to both BetMGM and MGM Resorts. Little Caesars Arena is just steps away from the BetMGM Sports Lounge at MGM Grand Detroit, and as BetMGM continues to build its hockey offerings, we look forward to welcoming Red Wings fans before and after games.”
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