The betting firm, Betfred has signed a multi-year sponsorship deal with England national rugby teams to become the principal sponsor.
The company will sponsor the England men’s, women’s and also the wheelchair team. The deal will be valid till 2024 and includes the Rugby League World Cup scheduled in Autumn 2022.
The Rugby League World Cup is an international rugby league competition contested by the best men’s national teams. The competition is backed by the International Rugby League and was originally staged in France in 1954, making it the first World Cup for any form of rugby football.
The deal will be active with the international matches this weekend, where England’s men’s team faces the Combined Nations All Stars in a double header at Warrington’s Halliwell Jones Stadium.
The same weekend England women will face France and the England wheelchair team will compete against France at the Manchester Basketball Centre.
Betfred is a bookmaker company hailing from the United Kingdom. It was founded by Fred Done. Betfred.com is the online outlet of the organization that offers a comprehensive range of internet, mobile and gaming services.
Betfred boss Fred Done said, “We are proud of the successful relationship with Rugby League that we have built at all levels since we became the title sponsors of the Betfred Super League in 2017, and to be principal partners of the three England teams preparing for a home World Cup is a perfect fit.
“It’s especially exciting for us to be working with the women’s and wheelchair teams, after breaking new ground for rugby league as the first sponsors of the Women’s Super League in 2019, and now also of the Betfred Women’s Challenge Cup, Wheelchair Super League and Challenge Cup.“Rugby league is such an inclusive sport and it’s a great honour for us to be involved at all levels, as we look forward to the country getting behind England Rugby League.”