UEFA, the governing body of European football, has announced a new partnership with Kaizen Gaming, a leading GameTech company.
The company’s flagship brand, Betano, has secured the coveted position of the official global sponsor for the UEFA Europa League and UEFA Conference League, starting from the 2024/25 season and extending until the 2026/27 season.
Building upon the successful collaboration during UEFA EURO 2024, where Betano was the first-ever betting partner, this new agreement solidifies the company’s presence in the European football landscape. In Greece and Cyprus, Stoiximan, another Kaizen Gaming brand, will officially sponsor the competitions.
Commenting on the occasion, Guy-Laurent Epstein, UEFA Marketing Director, said, “We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League. After witnessing the impressive scale at which they activated their UEFA EURO 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”
Aris Dimarakis, Deputy CEO of Kaizen Gaming, added, “During UEFA EURO 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world’s most prestigious sports events. Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League. As Kaizen Gaming continues to grow, delivering one-of-a-kind entertainment through responsible gaming, this partnership with one of the world’s most respected sports organisations is a testament to our progress and our team’s continued hard work.”
Betano, a renowned online betting platform, offers users a wide range of sports betting and casino games across multiple jurisdictions. With a strong focus on providing a safe and secure environment, the company has established a solid reputation in the industry. In addition to this partnership, Betano has also secured sponsorship deals with Copa America 2024, the Campeonato Brasileiro Serie A (Brazil’s top soccer league), and several prominent football clubs, including Aston Villa FC and SL Benfica.
The Europa League and the Conference League are two of Europe’s most prestigious club competitions, featuring top-tier teams from across the continent. By partnering with these tournaments, Betano aims to expand its reach, connect with a wider audience of football fans, and further solidify its position as a leading player in the gaming industry.
The new 36-team league phase of the Europa League kicks off on September 25, while the Conference League, also with 36 teams, commences on October 3.