Betano secures title sponsorship of Argentina’s top soccer league

The Primera Division has officially kicked off its 2024 season under a new name: the Torneo Betano, with the "Copa de la Liga Profesional" set to be rechristened as the "Copa Betano."

Betano, the online gambling platform owned by Kaizen Gaming, has secured the title sponsorship of Argentina’s top-tier soccer league, the Primera Division.

The Primera Division has officially kicked off its 2024 season under a new name: the Torneo Betano.

The multi-year pact also covers cup competitions, with the “Copa de la Liga Profesional” set to be rechristened as the “Copa Betano”.

Claudio Tapia, President of AFA, highlighted, “The Professional Football League is, without a doubt, one of the most federal sporting events with the largest audience in Argentina. We have always considered our Professional League as an emblem within Argentine football and we have thus configured new and attractive brand assets. With the conviction of being able to bring fans closer to their teams every day and in this way generate links between the LPF and world-class companies. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of our Argentine football throughout the country. We thank BETANO for the trust in our ability to carry out valuable experiences and with professionalism we will carry out an ambitious brand plan. We welcome BETANO as Naming Sponsor of the Professional Football League.”

Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, expressed, “From the legendary ‘Superclásico’ to its clubs’ record 25 Copa Libertadores titles and the National Team achieving glory in the World Cup in Qatar, Argentina is never short of exciting soccer moments. The long and established history of its league and its recognition among the top ten worldwide also make it a launching pad for many of the most talented stars of tomorrow. Our new partnership with the AFA reinforces our growing dedication to the Argentine football community, offering its passionate fans unrivaled entertainment through safe and responsible gaming experiences. We wish a great start to the Betano Tournament this Sunday.”

Leandro Petersen, Commercial and Marketing Manager of the AFA, added, “With enthusiasm, we celebrate today a new commercial agreement for our Professional League. On this occasion, BETANO joins the highest category that our football offers: Naming Sponsor of the LPF. Being able to announce an international brand and world leader in its category is a reflection of the hard work of brand expansion that we have undertaken since 2018. Having the support of Betano as Naming Sponsor of our Professional League is one more step in enhancing the value of our football. We will seek to take a step in quality in consumer experiences and assist the consolidation of Betano in Argentina.

“We appreciate the work and trust of one of the leading entertainment brands in the world and we hope to continue incorporating top-level brands into our Professional League.”

The deal signifies Betano’s aggressive push into the passionate and lucrative South American soccer market.

The company secured a pact with Copa America 2024 and the naming rights for Brazil’s top soccer league, Campeonato Brasileiro Serie A. In addition, the company will also serve as the official sponsor of UEFA Euro 2024 and has announced its sponsorship with the Premier League (PL) club, Aston Villa FC, for the upcoming season.

Betano is a popular online betting platform that offers sports betting and casino games to users in various locations around the world. The platform has been around since 2012 and focuses on providing a safe and secure environment for placing bets on multiple sports.

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