The Primeira Liga unit, FC Porto have signed a four-year deal with Kaizen Gambling’s Betano, an online gambling and entertainment company.
Betano is Greece’s premier game tech firm and one of Europe’s fastest-growing. The company’s mission is to enhance its services and goods to provide the finest experience to customers, with a focus on innovation and individuals.
The logo of the Greek company will appear on the front of FC Porto’s blue and white jersey, making Betano only the third principal sponsor of the Primeira Liga club in over four decades.
Sporting CP and SL Benfica have also partnered with Betano in Portugal.
Jorge Nuno Pinto da Costa, President FC Porto, said, “Futebol Clube do Porto has always sought to associate itself with great brands and this partnership, the one we have now reinforced with Betano, follows up on that intention.
“It is a great collaboration of a leading club and a reference brand. Our demands are maximum on and off the field, so we always want to work with the best.”
George Daskalakis, Chief Executive Officer, Kaizen Gaming, said, “Announcing our partnership agreement with FC Porto, a legendary club not only in Portugal but on an international level, is a day of celebration for all of us at Kaizen Gaming.
“What I consider even more important is signing on with a club that values long-standing partnerships; it is a true mark of confidence in our company, our brand Betano and our commitment to Portuguese football. We look forward to a long and fruitful collaboration with the team.”