Kaizen Gaming’s Betano has agreed to serve as the new title sponsor of Brazil’s domestic soccer cup competition, Copa do Brasil. This new agreement has been inked for a period of three years, which means, the deal will run until 2025.
According to a new arrangement negotiated by sales organisation Brax with the Brazilian Football Confederation (CBF), Betano will substitute Intelbras as a naming rights partner. Now, the tournament will be officially named the Copa Betano do Brasil.
Lately, Betano is on a march as it tends to expand its soccer portfolio. Recently, the brand also became FIFA’s first gambling partner, as it was labelled as the regional partner of Qatar 2022.
Moreover, Betano also has contracts with two Brazilian soccer clubs, Fluminense and Atlético Mineiro, in addition to Benfica and FC Porto in Portugal and Olympiacos in Greece.