FC Bayern Munich, Germany’s most decorated football club, have announced a significant multi-year sponsorship agreement with Betano, a leading international online sports betting and gaming brand under the Kaizen Gaming umbrella.
This strategic alliance sees Betano become an official sponsor of the Bundesliga giants for three seasons, commencing with the 2025-26 campaign and running through the end of the 2027-28 season.
This landmark collaboration represents Betano’s largest partnership in the German market, underscoring its deep commitment to a crucial region and its ongoing global expansion efforts. For FC Bayern, the agreement further strengthens its commercial portfolio and expands its reach within the dynamic digital sports entertainment landscape.
Speaking on the occasion, Michael Diederich, FC Bayern Deputy CEO, said, “We are delighted to have gained a new partner for FC Bayern in Betano. Betano is one of the global market leaders in its sector, is highly innovative and doesn’t rest on its laurels with what it has already achieved – attributes we also hold dear to ourselves. With Betano, we have another partner by our side with whom we can achieve our joint growth targets and drive forward our innovative strength.”
George Daskalakis, Kaizen Gaming CEO, added, “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognised among the top online gaming and betting brands worldwide”.
Julio Iglesias, Kaizen Gaming’s Chief Commercial Officer, continued, “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international presence, this partnership increases our opportunities to connect with people globally.”
Betano is renowned for its comprehensive sports betting and gaming offerings across 19 markets in Europe, the Americas, and Africa. The brand is consistently recognized for its competitive odds, live betting capabilities and unwavering commitment to responsible gambling. Beyond this partnership, Betano has also secured sponsorship deals with CONMEBOL Copa América Femenina 2025, UEFA Europa League, UEFA Conference League, and several other prominent football clubs.
This partnership with FC Bayern underscores both entities’ shared values of excellence, innovation, and a dedication to delivering premium experiences to their respective audiences. The collaboration is poised to enhance the fan experience for millions of FC Bayern supporters worldwide, while significantly boosting Betano’s presence in a highly competitive global market.
Adding to their busy schedule and global reach, FC Bayern are currently competing in the ongoing FIFA Club World Cup 2025. The Bavarian giants are set to face French powerhouse Paris Saint-Germain in a highly anticipated quarter-final clash scheduled for tomorrow at 9:30 PM IST. This marquee matchup, a rematch of the 2020 UEFA Champions League final, is another testament to Bayern’s standing among the elite clubs in world football.
