India’s prestigious Association of Tennis Professionals (ATP) Challenger tennis event, Bengaluru Open has announced a new sponsorship agreement with the leading sports news and analysis portal, DafaNews. With this deal, the brand has been named the title sponsor for the next three years.
The sponsorship agreement will take effect with the forthcoming 2023 edition of the competition, which is set to begin on February 20. The news portal will have a major presence at the championship as part of this sponsorship.
The Bengaluru Open will be held at the KSLTA Stadium, with qualifiers set to take place from February 19 to 20, and the main draw from February 20 to 26.
Former World No. 10 Lucas Pouille and last year’s champion Chun-hsin Tseng will participate in the contest, which has enticed big names in the tennis world ever since its initial conception.
Sunil Yajaman, Tournament Director, Bengaluru Open, said, “We are delighted to welcome DafaNews as the title sponsor for the Bengaluru Open. Their commitment as well as a presence within the sports community will strengthen our vision of nurturing the sport’s ecosystem within the country. Built on a strong foundation of belief and shared vision for the development of Indian tennis, we look forward to this long and successful association that will enhance the level of this prestigious tournament.”
Joao Coimbra Tavares, DafaNews Manager, commented, “Partnering with Bengaluru Open is an amazing opportunity. We’ve been showing our support for the growth of tennis in India and this is another step in doing so.”