Bengaluru FC has agreed to a two-year association with Rage Coffee as their Official Partner. The coffee brand is owned and operated by Swmabhan Commerce Private Limited and the newly formed association was announced by the club on Tuesday.
Rage Coffee is one of the fastest-growing consumer coffee brands. The company also raised $5million through Series-A funding led by the Sixth Sense Ventures. The association is aimed to make the season more passionate, enthusiastic and energetic. Rage will also extend its association through digital content and social media interactions.
“We’re always looking out for brands that align with our vision to innovate and keep raising the bar, and this association with Rage Coffee is no different. The club and the brand stand to gain much from each other through this partnership. Bengaluru is a city that loves its coffee and that Rage calls it their home makes this association even better,” said CEO Bengaluru FC, Mandar Tamhane.
Bharath Sethi, Founder and CEO, Rage Coffee, added: “Football was my first love in life and we couldn’t be happier to be associated with the biggest football league in India. We are delighted to join forces with Bengaluru FC, a successful and ambitious club with some star players of the Indian football team. Our brand stands for all passionate, exciting and emotional moments football creates and it is the perfect time for us to be associated with the beautiful game in this big way, through a historic club. We thank JSW Sports and the Bengaluru FC management for putting trust in us, and we cannot wait for this season to begin.”
The 2018-19 ISL and Super Cup 2018 Champions will kick off their 2021-22 ISL campaign against NorthEast United on November 20. The match will take place at the GMC Athletic Stadium, in Bambolim, Goa.