The Bengaluru-based Pro Kabaddi League franchise, Bengaluru Bulls has announced a partnership with the online sports news website, 1Xnews. Following this association, the online sports news portal has been labelled as the title sponsor of Bengaluru Bulls in the ongoing PKL season eight.
Adding to it, the 1Xnews logo will be placed on the front of the player and training jerseys of Bengaluru Bulls. Moreover, the sports news website would also be appearing on the LED panels and screens during Bengaluru Bulls matches. 1Xnews will also be featuring the Bengaluru team players in various promotional activities which will later be posted on the official social media handles of both entities.
The announcement of the partnership was made by both Bengaluru Bulls and 1xnews as both posted about it on their respective Twitter handles. While more details of the association will be made available later, mentioned in the official press release by 1Xnews.
Speaking on the occasion, Irina Kapoor, 1Xnews marketing manager, said: “We are very pleased to start our collaboration with the Pro Kabaddi League team. It is not by chance that Bengaluru Bulls became this club because the team sets itself the highest goals and systematically moves towards their achievements. In this way, they are very similar to us. We are confident that, thanks to similar values, our cooperation will be of great benefit to both parties, and most importantly to Indian kabaddi lovers.”
Kirthi Muralikrishnan, CEO of the Bengaluru Bulls, added: “It is a great honour for Bengaluru Bulls to partner with such an esteemed website as 1Xnews. Modern working methods and professionalism in all aspects of activity are the distinguishing feature of this resource. 1Xnews will definitely help us to become better and achieve our goals.”
1Xnews has recently announced its partnership with the Indian Super League Club, FC Goa as its principal title sponsor.
On the field, Bengaluru Bulls will be facing Tamil Thalaivas in their next PKL fixture, scheduled on December 23. Currently, the Bengaluru-based franchise is currently sitting last in the league table after failing to collect points in their opening match against U Mumba.