Bengal Warriorz, a prominent Pro Kabaddi League (PKL) franchise, have launched a captivating new campaign titled ‘Ek7Akraman’ (Seven-Player Assault). The campaign aims to ignite fan excitement and rally support for the team as they gear up for the upcoming season.
The campaign’s tagline reflects the Warriorz’s aggressive playing style and unwavering determination to dominate the mat. The team is renowned for its high-intensity gameplay and ability to execute stunning raids.
Jinisha Sharma elaborated on the campaign’s significance, stating, “#Ek7Akraman embodies the Warriorz mentality-driven, fearless, and united. With legends like Maninder Singh, Fazel Atrachali, and Nitesh Kumar leading the charge, this campaign is built to unite fans behind their every move. Shivaji Satam, known for his iconic role as ACP Pradyuman from CID, brings a sense of mystery and anticipation to the campaign, creating a deep connection with fans sweetened with nostalgia.”
“At Capri Sports, we are quite confident that this campaign will catch the attention of one and all, and that it will also match up to the high standards our players set on the mat.”
The dynamic campaign features iconic players like Maninder Singh, Fazel Atrachali, Nitin Kumar, and Nitesh Kumar. Inspired by the seven Warriorz who will unite on the mat, the campaign emphasises the spirit of teamwork, where each raid and tackle reflects their unity and resolve. The Warriorz mentality is rooted in values of courage, unity, and perseverance, emphasising the relentless pursuit of excellence and the unwavering commitment to the game.
Bengal Warriorz’s campaign aims to showcase the raw power and excitement of kabaddi, uniting fans from across the nation. It encourages fans to join the Warriorz army and let their voices be heard in every stadium as the players take the mat with courage and grit.
As the team prepares for the upcoming season, they are cheered on by the renowned actor Shivaji Satam, best known for his iconic role in the TV show CID. Satam’s leadership qualities and ability to foster teamwork resonate with the Warriorz spirit.
The campaign was launched at the event, which was graced by Ms Jinisha Sharma, Director of Capri Sports, along with Mr Apurv Gupta, COO, Contact sports, Capri Sports, and Bengal Warriorz team members.
In an exclusive interview with SportsMint Media, Jinisha Sharma, Director of Capri Sports, discussed the team’s preparations and aspirations for the season. “Last season was a rollercoaster. We started strong but faced inconsistencies that highlighted crucial team gaps. Thankfully, the auction exceeded our expectations, building a squad with immense potential. While paper promises a lot, the true test lies in execution. We’re excited to see how our blend of experienced players and promising young talent performs under pressure. Our investment in developing young talent is a cornerstone of Capri Global, and we hope it pays dividends on the mat.”
Bengal Warriorz will kick off their season on October 20 against Jaipur Pink Panthers.