Formula 1 has announced a multi-year partnership with Belvedere Vodka, the premium Polish rye vodka owned by LVMH, solidifying its position as the first official vodka partner of the world’s most prestigious motorsport series.
This landmark agreement combines two brands synonymous with luxury, performance, and unforgettable experiences.
The partnership leverages F1’s existing relationship with LVMH. The vodka brand will enjoy prominent visibility at prestigious F1 events throughout the season, becoming the exclusive vodka served in premium hospitality areas, including the coveted Paddock Club and the exclusive F1 Garage. Belvedere will also curate and host a series of exclusive events, including the official after-party at the season-opening Australian Grand Prix in Melbourne.
Commenting on the occasion, Stefano Domenicali, President and CEO of Formula 1, said, “Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner. Together we share the same dedication to quality and the pursuit of exclusive moments.
“This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership.”
Francois-Xavier Desplancke, President and CEO of Belvedere Vodka, added, “I am immensely proud of the partnership between Belvedere and Formula 1. Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance.
“In the high-octane world of Formula 1, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment. Formula 1 isn’t just about speed; it’s about spectacle. And where there’s a race, there will be always a reason to honour the excitement of the sport, from off track to beyond.”
This collaboration underscores F1’s strategic focus on aligning with leading luxury brands. Following partnerships with brands like Tag Heuer, Louis Vuitton, and Moët Hennessy, the addition of Belvedere further cements F1’s appeal as a premier platform for brands targeting a highly engaged and affluent global audience.
The partnership provides Belvedere with unparalleled exposure through Formula 1’s vast global reach, while also enhancing F1’s hospitality offerings with a premium beverage partner. This synergistic relationship promises to elevate the experience for fans and stakeholders alike, both on and off the track.