beIN MEDIA GROUP, a global sports and entertainment network, has secured an exclusive four-year extension of its broadcasting rights for the English Football League (EFL).
The deal, brokered by Pitch International, sees beIN continue its coverage of over 300 EFL matches per season across 27 countries until the end of the 2027-28 campaign.
Fans in the Middle East and North Africa (MENA), France, Australia, and New Zealand will enjoy comprehensive coverage of the EFL Championship, League One, and League Two. This renewal has solidified beIN’s 18-year partnership with the EFL, reinforcing its position as a leading sports broadcaster in the region.
Mohammad Al-Subaie, CEO of beIN MENA, expressed his enthusiasm for the extended partnership, stating, “In addition to being the oldest football league in the world, the EFL is also one of the most competitive football ecosystems globally. beIN is proud to see its relationship with the EFL extended until the end of the 2027-28 season, by which time we will have been together for more than 18 years. We look forward to four more years of drama and tension, talent and determination, and are delighted to continue to provide our subscribers access to the finest moments and greatest matches from every corner of English football.”
Ben Wright, Chief Commercial Officer at the EFL, added, “The EFL ranks among some of the most exciting competitions in football and captivates supporters all over the world. As long-term partners of the League, we’re delighted to continue working alongside beIN MEDIA GROUP and further establishing the League as a premium football product to a global audience over the next four years.”
beIN MEDIA GROUP is a leading global sports and entertainment network with a vast footprint across the Middle East and North Africa, Europe, Asia Pacific, and the Americas. The network offers a wide range of sports programming, including the National Basketball Association (NBA), the National Football League (NFL), the National Hockey League (NHL), Formula 1, LALIGA and the Wimbledon championships.
The English Football League (EFL) is a professional football league comprising 72 clubs divided into three divisions: Championship, League One, and League Two. It is one of the most competitive and popular football leagues in the world. The EFL has recently announced partnerships with CBS Sports, talkSPORT, BBC Radio, IMG, EA Sports FC, Pitch International and Relevent Sports Group.