The Premier League (PL) club, Brentford FC, have struck a strategic partnership with Strider Technologies, appointing the U.S.-based firm as the club’s official strategic intelligence partner.
The collaboration brings together two organizations united by a shared commitment to innovation, data-driven decision-making, and a challenger mindset.
As part of the agreement, Strider Technologies will enjoy prominent brand visibility across Brentford’s platforms and will activate on matchdays at the Gtech Community Stadium. The partnership also includes bespoke content featuring Brentford players, amplifying Strider’s presence to football fans worldwide.
Commenting on the partnership, Brentford Commercial Director, Fran Jones, said, “Strider has proved themselves to be innovative, driven by data and market disruptors, all of which are aligned with the way we like to work here at Brentford. This partnership is a perfect match and as such, we’re really excited to be working together over the coming years.”
Eric Levesque, co-founder and COO, Strider Technologies, added, “Strider is proud to partner with the Brentford Football Club. Like Brentford, we believe in making our own way, challenging the status quo through innovation with a data-driven mindset. This partnership represents our shared commitment to the relentless pursuit of excellence, the challenger mindset, and making a positive impact beyond the field.”
The agreement further strengthens Brentford’s growing commercial portfolio and underlines their reputation as one of the Premier League’s most forward-thinking clubs. The Bees have recently added new partners, including Asahi UK, One Water, PensionBee, Cynergy Bank, Indeed, Cazoo, and Joma Sport, further evidence of their rising appeal to global and domestic brands.
On the pitch, Brentford finished 10th in last season’s Premier League. After opening this campaign with a defeat at Nottingham Forest, the Bees bounced back with a strong home win over Aston Villa. Their immediate focus now shifts to a Carabao Cup clash with Bournemouth, followed by a Premier League encounter against Sunderland.
