The global audio powerhouse, Beats by Dre has announced the young talented Indian cricketer, Shubman Gill as its brand ambassador. Along with Gill, the brand has also inked a collaboration with Ananya Panday.
Gill’s association with Beats is expected to resonate deeply with the country’s passionate young audience, who are equally enthusiastic about sports and music. Beats, a brand known for high-quality audio and a youthful spirit, believes Gill’s dynamic personality and growing popularity are in line with its values.
Furthermore, the partnership comes on the heels of Beats’ recent launch of the Beats Solo Buds, Beats Solo 4, and Beats Pill in the Indian market. To celebrate this milestone, Beats released its first campaign featuring Bollywood actress Ananya Pandey and Gill.
On the occasion, Shubman Gill added, “I am thrilled to be a part of the Beats Family as one of India’s brand ambassadors. Beats is a brand that has the same commitment and dedication to performance as I do. I look forward to the great things that Beats has planned for India!”
Chris Thorne, Chief Marketing Officer and Head of Product at Beats, said, “We are delighted to welcome Ananya Pandey and Shubman Gill as India’s brand ambassadors as we bring together the energy and spirit of Beats with the vibrant culture of India. Their dynamic personalities make them the perfect fit for Beats. We are excited to launch our new products in India and look forward to our partnership with Ananya and Shubman.”
Beats, a subsidiary of Apple, has established itself as a leading consumer audio brand renowned for its premium headphones, earbuds, and speakers. Founded by music producer Dr. Dre and record executive Jimmy Iovine, Beats has consistently delivered products with powerful bass, bold sound, and stylish designs. Earlier this year, the renowned audio brand announced its partnership with Major League Soccer (MLS).