Beats by Dre, the iconic audio brand known for blending cutting-edge sound technology with cultural influence, has announced a new partnership with one of football’s brightest rising stars, Lamine Yamal.
At just 17 years old, Yamal has already become a household name among football fans, dazzling audiences with his skill and poise on the field. Currently playing as a forward for FC Barcelona and the Spanish national team, the young phenom joins an elite lineup of Beats ambassadors that includes global icons like Lionel Messi, LeBron James, and Erling Haaland.
The partnership debuts with a creative campaign titled Lamine Records, which casts Yamal as the CEO of his imaginary music label. In a short film, viewers follow him as he curates the perfect pre-match playlist — a playful narrative that highlights his deep connection to music and reveals a more personal side of the athlete.
Speaking on the occasion, Chris Thorne, Chief Marketing Officer and Head of Product at Beats, said, “Having Lamine as part of the Beats family is a huge honour. Lamine creates magic on the pitch and we know that music is another huge passion for him. We wanted to storytell around his love of music and allow his fun and infectious personality to shine through.”
Lamine Yamal added, “I love music for many reasons: it helps me focus before a match, it also helps me relax, and it’s an escape into a world of fun. For me, Beats is a brand that connects with my personality. I’m really happy to be working with them.”
This collaboration is part of a broader strategy by Beats to strengthen its connection with Gen Z and Gen Alpha audiences through meaningful cultural partnerships. Known for its premium sound quality and trend-setting design, Beats has long been a staple among athletes, artists, and tastemakers. By teaming up with Yamal, the brand is reinforcing its commitment to the next generation of talent in both sport and music.
Since its founding in 2008 by Dr. Dre and Jimmy Iovine, Beats by Dre has revolutionised how people experience audio. The brand’s influence extends far beyond headphones — it represents a lifestyle at the intersection of performance, creativity, and culture.
As Yamal continues to carve out his legacy on the global football stage, this new alliance with Beats signals more than just endorsement — it’s a meeting of two forces that define the future of youth culture.
