BeastLife, India’s top brand for authentic bodybuilding supplements, has bolstered its brand presence by signing Rinku Singh, an Indian and Kolkata Knight Riders (KKR) cricketer, as brand ambassador and an investor.
The main aim of the deal is to promote and provide high-quality, athlete-approved sports nutrition in India.
BeastLife raised INR 1.9 crore at a valuation of INR 120 crore from the young Indian cricketer. Rinku chose to actively support BeastLife’s growth by investing in the firm and utilising its platform to create awareness among athletes about the importance of clean, dependable, and effective supplements, according to a news statement.
“Impressed by the brand’s vision and the quality of its product range, Rinku chose to actively support BeastLife’s growth by using his platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community. BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support,” said Rinku Singh.
Gaurav Taneja, Co-Founder of BeastLife, said, “Rinku embodies everything BeastLife stands for discipline, performance and authenticity. As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Rinku joining the BeastLife family, we’re not just adding a celebrated athlete to our corner, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country.”
BeastLife, established by fitness star Gaurav Taneja and entrepreneur Raj Gupta, quickly cemented itself as a market leader in sports nutrition. In just over a year, the brand achieved 50 crore GMV with positive EBITDA and is now tracking an Annual Recurring Revenue (ARR) of 80 crore GMV while keeping performance marketing expenses to a mere 15%.
Raj Gupta, Co-Founder & CEO of BeastLife, added, “Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose and gives us even more momentum to push boundaries.”
BeastLife’s products, notably the Pro Concentrate Whey Protein with Ultrasorb Tech, are designed to aid in muscle recovery and overall performance by utilising carefully selected components that fit the needs of modern athletes. With Rinku Singh on board, the brand hopes to increase its effect in the Indian fitness scene.