The Board of Control for Cricket in India (BCCI) has decided to sell broadcasting and digital rights for the bilateral matches separately in which Team India will be playing from now onwards, according to the reports.
The reports suggest that the apex body of Indian cricket is considering this tactic to gain maximum profits. As per the remarks from the senior official in the report, it has also been stated that the value of cricket has also doubled in the country.
This move can be highly anticipated as the BCCI had already sold off the broadcasting and digital rights separately for the Indian Premier League (IPL) 2023-27 cycle to Disney Star and Viacom18, respectively. The board made INR 48,390 crore following the sale of rights separately, and this led to the IPL media rights appreciating by nearly 196 percent.
Another point to be noted in the microeconomics of Indian cricket’s governing body is that it also added INR 4669.99 crore to the bank account by auctioning five franchises for the recently concluded Women’s Premier League (WPL).