BCCI terminates contract with event partner IMG

January 9, 2021 | By : Rashi Bhattacharyya
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According to the Times of India, the International Management Group’s (IMG) 13-year-long partnership with the BCCI and the Indian Premier League (IPL) has come to an end. However, the UK based firm has not confirmed the reports yet.

IMG has been an important part of the IPL since the league’s inception in 2008. They came on board by signing an annual Rs 27 crore deal for ten years. Before IPL 2009 in South Africa, BCCI decided to improve terms of contract with IMG by Rs 4 croress before bringing it down to previous value in the subsequent campaign. In 2017, BCCI gave IMG a 40% hike (additional approx. Rs. 12 crores per year) and renewed the contract for another five years.

A source told TOI that, “The BCCI has, over the years, gained rich experience in running the league and is well-equipped to put in place a world-class team to run the show. Right now, all we can say is that the partnership with IMG has run its course.”

In order to counter the reports, IMG said, “We are in discussions with our colleagues at the BCCI, who we are proud to support on the IPL which has become one of the world’s leading sporting events since its inception in 2007. Most recently, together we safely delivered a successful 2020 season in the UAE, despite extraordinary challenges posed by the global pandemic.”

This news comes after the resignation of IMG’s senior vice-president and marketing head Catherine Simpson, who is believed to have left due to her differences with the BCCI. Over the years, senior executives such as Andrew Wildblood, Peter Griffith, and lawyer John Loffhagen, has enjoyed good working relationship with IPL while serving for IMG.

BCCI is said to be looking for a team of qualified executives to host the IPL 2021. They are expected to release tenders for specific tasks, and various vendors will be appointed for different roles. Since IPL 2021 is scheduled to begin in the second week of April, BCCI is facing race against time to bring in new event partner.



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