BCCI ropes in MPL for kit sponsorship deal

BCCI has reportedly reached an agreement over a three-year deal with Mobile Premier League (MPL). This deal comes after Nike rejected the idea of extending the contract with BCCI.

In an interview with ANI, an apex council member of the government confirmed the deal and terms of the agreement. There has been no announcement regarding the deal from BCCI as of yet. The report from ANI claims that the deal will be coming into effect from November 2020.

India is set to travel Australia for a big tour involving games across all three formats. The kit featuring in games against Australia should have MPL logos. Along with MPL, Byjus are also title sponsors for the national team, featuring on the middle section of the jersey.

Nike first became the kit sponsor of the Indian cricket team in 2005. After signing a five-year deal, the sports apparel firm extended the contract in 2010. After an association of close to 15 years, Nike decided against extending the partnership with one of the biggest cricketing teams in the world.

MPL sports have bagged a big deal since the Indian team is very well followed across the globe. Being the kit sponsor of the Indian team that has some of the best players in the world will help in increasing the value of the Indian based apparel company. Considering the figures involved in the deal, BCCI is a big winner here as the global pandemic has forced brands to rethink spending big on sponsorship deals.

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