BCB signs TV deal with Ban-Tech for West Indies series

January 7, 2021 | By : Kiran Thakare
big_news

Bangladesh cricket team is finally going to be back in action after a long hiatus due to the pandemic. They will be playing against West Indies at home later this month. The two sides will be playing three one day internationals and two test matches. Bangladesh Cricket Board has managed to clinch a lucrative broadcast deal with Ban Tech for this series.

As per the terms of this deal, BCB is set to pocket $2.12 million for these five games across different formats. Ban-Tech had to compete with two other broadcasters to clinch this deal. The cricket board had held a bidding process for this deal on January 5, where Ban-Tech managed to beat BCB’s long term broadcast partners Gazi TV.

Since it is a short-term deal, BCB will be looking to get much bigger offers from broadcasters in future if this series turns out to be productive for Ban-Tech. Considering the international cricket is returning to the Asian country after a long break, Ban-Tech should be expecting good viewership numbers for this series. The limited overs format often attracts more viewership, but test cricket is also likely to garner a lot of interest since Bangladesh has not played red ball cricket for long time. Moreover, the hosts have become a formidable side in home conditions.

It is likely to be a closely fought test series as West Indies has shown improvement in test cricket over the last two years. They did suffer heavy losses in New Zealand and England recently, but on their day, they are more than capable of beating any opposition in the test cricket. Bangladesh players may look rusty during these games, but they did get some playing time under their belt during the recently concluded Bangabandhu T20 Cup.



EXCLUSIVE NEWSLETTER

Get the latest news and insights straight to your inbox.