British public service broadcaster (BBC) has renewed its long-standing media rights of the Commonwealth Games to cover the 2022 edition of the event that will be hosted by Birmingham City.
It has acquired multi-platform rights for the event in the UK that will take place from July 28 to August 8 in 2022. The deal will see the BBC provide UK viewers with a 24/7 service of live-action, highlights, and news from the multi-sport event.
BBC director-general Tim Davie said, “In a year when many major sports events have been postponed, this is welcome news for the BBC. We are delighted to be broadcasting the Commonwealth Games.”
Dame Louise Martin, president of the Commonwealth Games Federation, said, “The BBC has demonstrated a huge commitment to women’s sport and with 2022 marking their centenary, I am delighted they are again partnering with Commonwealth sport to help us generate huge levels of excitement and anticipation in the lead up to one of the biggest sporting events the UK has ever have hosted.”
The Commonwealth Games are set to become the first major event to hand more women events than men. It will also include the largest-ever para-sport programme, as well as a record number of mixed events in diving, swimming relays, and para-athletics relays.
Sunset+Vine is handling production and distribution for Birmingham 2022 after securing the host broadcast contract in July. They secured the contract in a deal that could be extended to include the 2026 and 2030 editions of the sporting event.
This deal will see Sunset+Vine produce around 2,000 hours’ worth of content for the event’s broadcast partners, reaching a global audience of 1.5 billion.
Get the latest news and insights straight to your inbox.