Bayern Munich, SAP sign partnership renewal

SAP will prolong to be the team's platinum partner throughout the duration of the deal.

The Bundesliga club, Bayern Munich have signed a partnership extension with the long time collaborator, SAP, a software company, for three more years until 2025. 

With this development, SAP will prolong to be the team’s platinum partner throughout the duration of the deal. The German multi-national software company is also the Bundesliga club’s official partner for business software solutions. 

In this association, Bayern have received assistance from SAP in terms of migration and optimisation of business processes. The two have been conducting initatives to ehance the collaboration globally. 

The club’s women’s and reserve teams have also been included in this partnership renewal. 

Speaking on the extension, Chief Marketing Officer, Andreas Jung, Bayern’s, said, “Since our partnership started in 2014, FC Bayern and SAP have implemented many projects together that have brought our club enormously forward in both sporting and economic terms.

“We are happy to extend our cooperation with this global brand. FC Bayern and SAP stand for success and we will continue to develop our joint success story.”

Bayern Munich also signed an association with Adobe earlier this week. In the past two months, the club has inked new deals with SPORTFIVE and Konami

Bayern also opened club offices in Bangkok, which is the third country outside Germany. 

The defending Bundesliga champions already commenced their new season earlier today when they squared off against Eintracht Frankfurt and beat them by 6-1. The club will next be seen in action on August 14 against Wolfsburg

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