Following the opening of offices in New York in 2014 and Shanghai in 2017, the Thai capital will serve Bayern’s interests in Southeast Asia, India, and Oceania, according to a statement from the club.
Oliver Kahn, CEO, Bayern Munich, said, “The office in Bangkok is an important step for FC Bayern. Our roots are in Munich and Bavaria, but our goal is a sustainable, direct exchange with our fans around the world. We’re delighted to be able to make our club and what it stands for more tangible for the millions of supporters in Southeast Asia.”
There are presently 39 Bayern Munich fan clubs in Southeast Asia, and the German league giants have structured junior tournaments and training classes in the region on a regular basis to identify talent.