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Bayern Munich extends tie with Supponor

Supponor’s AIR solution won't require expert gear onsite at Bayern’s home.

The Bundesliga giants, Bayern Munich has signed a contract extension with Supponor. The virtual advertising specialist will now let the club experience the next generation of the company, which is Supponor AIR.

Previously top teams around the globe, FC Barcelona and Juventus amongst a few other clubs have also been in the portfolio of Supponor as clients. At selected FC Bayern’s home games at the Allianz Arena, Bundesliga witnessed Supponor’s hardware-based technology (DBRLive) deployed during this season.

Supponor’s revolutionary software-based AIR solution which is remotely functioning doesn’t require any expert gear onsite at Bayern’s home. It will also deliver the club with a business-grade broadcast stage that will be able to deliver a diversity of future proof virtual advertising applications which can generate extra monetisation chances.

Supponor’s MD Europe & Global Head of Football, Massimo Magrì, said, “At Supponor we are extremely proud to partner with a world elite club such as FC Bayern Munich, and provide them with our latest generation technology.”

CEO of Supponor, James B Gambrell, said, “We are excited to extend our successful partnership, which reflects the flexibility Supponor offers when it comes to league-wide deployments or single club partnerships, driven by tailormade technical and business models, always looking for the solutions that best suit our partners.”

Further Executive Board Member of Bayern Munich, Andreas Jung, said, “We are delighted to be working with Supponor to forge such a strong partnership. The popularity of the Bundesliga and other competitions such as the Champions League has given FC Bayern Munich a truly global fanbase, and our ability to reach and activate those fans in their individual markets with virtual advertising technology has become a crucial benefit to our commercial partners.”

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