Bayern Munich enhances fan experience with Adobe

Adobe's suite of customer management will be utilised by the Bundesliga club in the partnership.

The Bundesliga champions, Bayern Munich and the software company, Adobe have inked a multi-year technology collaboration. The objective of this association is to expedite Bayern Munich’s digital transformation and enhance fan experience around the globe. 

Adobe’s suite of customer management will be utilised by the Bundesliga club in the partnership to maintain a healthy relationship with the fans worldwide and to develop unique digital experiences. 

Bayern will receive detailed customer data from Adobe’s Experience Cloud that will help the club to provide real-time notifications through selected digital platforms. 

The technology will provide information that will help the club to understand fans in different regions and curate digital experiences accordingly. There would a constant communication between fans and the team through these developments. 

The fans of the club will receive up-to-date notifications, which include video content, availability of a ticket at the last moment and discounts on merchandise. The association with enhanced facilities will never let the fans miss a moment of the game whether they are in the stadium or at home or away from the screen. 

To digitize cooperation with partners, employees and fans, the club will utilise Adobe Document Cloud.

Speaking on the association, FC Bayern CEO Oliver Kahn, said, “Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world. We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.”

Adobe President of Digital Experience Business Anil Chakravarthy, said, “FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences. With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

The defending champions commenced their Bundesliga 2022/23 campaign on a higher note after defeating Eintracht Frankfurt 6-1 earlier today. 

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