German top-flight club Bayer Leverkusen and the other six clubs have partnered with IC Markets for the 2021/22 season. The Australian based foreign exchange platform with this deal will see IC Markets gain LED perimeter promotion during the games.
The deals were all brokered by the Sportfive marketing agency which sees IC Market add Bundesliga clubs like Bayer Leverkusen, Hertha Berlin, FC Augsburg, Arminia Bielefeld, Grether Furth and Bochum to its growing portfolio of sponsorships.
Along with the LED perimeter promotion, the company will look to raise its profile in Germany as one of its key European territories. IC Markets will also gain branding across each of the German club’s digital intellectual property.
Hendrick Schiphorst, Chief Executive of Sportfive Germany said, “The eye-catching TV presence of the six Bundesliga club will contribute a great deal to increase the awareness for IC Markets in Germany as a core market. We are happy that, thanks to our vast sales network, we were able to facilitate these first-class partnerships in Europe’s number one sport that will help the brand to achieve the communication objectives.”
“The Bundesliga stands out as a leading example of the virtues of sportsmanship, and IC Markets is proud to be taking this step with a league with such a rich legacy. We’re always looking for ways to make the world’s most powerful trading tools more accessible. That’s why we are partnering with these exceptional clubs to bring fans closer to action than ever before,” added, Andrew Budzinski, Chief Executive and Founder of IC Markets.
However, this partnership with football clubs is not the first for IC Markets as they have been investing heavily in sports sponsorships. They recently partnered up with an esports organization OG Sports and they are also the sleeves sponsors for the Italian champions, Inter Milan and the Premier League club Newcastle United for the 2021/22 season.