The Bundesliga team, Bayer 04 Leverkusen, has announced a new partnership deal with the development team behind the online football video game Ultimate Football League (UFL), Strikerz Inc.
Florian Dederichs, Head of Sponsorship, Internationalisation & eSports at Bayer 04 Leverkusen, said, “We are very happy to welcome Strikerz Inc. as a partner in the area of games development. The history of Bayer 04 Leverkusen shows you should never give up while there’s still a chance.”
Strikerz Inc. is a video game developer, which was established worldwide back in 2016. In Europe itself, the sector has employed over 200 people. Strikerz Inc. is the company responsible for the free UFL virtual football game. The online game is intended to be free to play, with no pay-to-win options.
A license agreement for the use of image and video material is included in the contract between Bayer 04 Leverkusen and Strikerz Inc.
Eugene Nashilov, CEO at Strikerz Inc, commented, “We are happy to welcome Bayer 04 into the UFL family. The history of Bayer 04 Leverkusen shows you should never give up while there’s still a chance.”
Along with the Bayer 04 Leverkusen, Strikerz Inc. has recently also confirmed alliances with West Ham United, Borussia Mönchengladbach, AS Monaco, and Besiktas. With this, they also inked license agreements with Sporting CP and Shakhtar Donetsk.