Basketball Australia extends partnership with iAthletic

Australian sports apparel brand iAthletic has signed a contract extension with the Women’s National Basketball League (WNBL). The renewed agreement will see iAthletic continue as the league’s Official team apparel provider, as well as managing the official WNBL online store until the end of June 2021.

iAthletic initially signed a deal with WNBL in 2017. Since signing that deal, iAthletic has continuously provided top-quality merchandise and apparel. The extension suggests the successful partnership that the two organizations have flourished over the years.

The upcoming season of the Chemist Warehouse WNBL includes eight teams. It is scheduled to begin on November 11 at the North Queensland hub. All 60 games of the 2020 Chemist Warehouse WNBL season will be broadcast LIVE on Kayo, with 21 feature games to be broadcast LIVE on Foxtel, and ten feature games to be simulcast on the ABC main channel plus ABC iView.

An extensive range of team wear, including replica jerseys for all eight WNBL teams, is available to purchase for both domestic and international delivery on WNBL online store.

Basketball Australia’s Head of Commercial Partnerships Glen Towers said, “Basketball Australia are delighted to continue its partnership with iAthletic, who is both passionate and proud to be the league’s official team wear provider. Over the past three seasons of the Chemist Warehouse WNBL, iAthletic has delivered high-quality apparel with cutting-edge designs for fans and the eight teams associated with the league. We look forward to working with iAthletic this season on innovative and fashionable fan apparel and their teamwear offering for the Chemist Warehouse WNBL.”

iAthletic managing director Dave Biwer said, “The league, the players and iAthletic all have to perform on and off the court, and this extension is just the beginning of an exciting period of innovation for the brand, where we will be working alongside the athletes of the league to deliver the ultimate cutting-edge women’s basketball apparel.”

The deal was renewed within a week after Basketball Australia negotiated a new deal with domestic broadcasters Foxtel and ABC.

Related Articles

Latest Articles